How to Check and Stop Your Emails from Going to Spam

Email deliverability is crucial for effective communication, whether for personal or business purposes. If your emails are landing in the spam folder, it can hinder your outreach. Here’s a guide to help you check and prevent your emails from being marked as spam.

Check Your Email Deliverability

  1. Send Test Emails: Use different email accounts (Gmail, Yahoo, Outlook, etc.) to send test emails to yourself. Check if they appear in the inbox or spam folder.

  2. Use Deliverability Tools: Tools like Mail Tester can analyse your email headers and provide insights on why your emails might be marked as spam.

Review Your Email Content

  1. Avoid Spammy Language: Certain phrases like "free," "guarantee," or excessive punctuation (!!!) can trigger spam filters. Keep your language professional and clear.

  2. Check Links and Images: Ensure that all links are functional and relevant. Avoid using too many images, which can increase the likelihood of being flagged.

Authenticate Your Emails

  1. Set Up SPF, DKIM, and DMARC: These authentication protocols help verify your emails and reduce the chance of being marked as spam. Consult a LiveTeam support agent to review these for you.

  2. Use a Recognizable Sender Name: Make sure your sender name and email address are recognizable and trustworthy to recipients.

Step 4: Maintain a Clean Email List

  1. Regularly Update Your List: Remove inactive or unresponsive subscribers to maintain a healthy list and improve engagement rates.

  2. Implement a Double Opt-In: This ensures that subscribers genuinely want to receive your emails, reducing the chances of them marking your emails as spam.

Step 5: Monitor Engagement Metrics

  1. Track Open and Click Rates: Low engagement can signal to email providers that your emails are not valued, increasing the likelihood of them being sent to spam.

  2. Request Feedback: Encourage recipients to mark your emails as "not spam" if they find them in the spam folder. This feedback helps improve future deliverability.

By following these steps, you can improve your email deliverability and reduce the chances of your messages being marked as spam. Regular monitoring and adjustment of your email practices will ensure that your communications reach your audience effectively.

If you run into any issues, don't hesitate to open a LiveTeam Ticket.

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